Today’s Top Picks:

Stay informed with our daily dose of AI news and industry insights to help you make informed business decisions.

• AI about to make the next big move in geopolitics: G7 leaders call for ‘trustworthy AI’ standards, set up ‘Hiroshima Process’.

  • TL;DR - Local AI regulation talks have sparked the first global effort to set core AI values. Cultural differences and various approaches make it tough, but it's essential for our transnational business world. Standard practices will simplify your business operations, sales, and customer relationships. We can't predict the outcome yet, but it's a good start. We aim to harness AI's benefits while mitigating risks.

• Google announced new requirements for advertisers serving ads in the EEA and UK. They're tied into the IAB Europe Transparency and Consent Framework (TCF). These changes are all about keeping pace with the dynamic world of user expectations and ever-evolving regulations.

   

  • TL;DR - Countries are shifting their approach to AI regulation. It's vital for all businesses to act now. Waiting for laws might halt operations. Look at the steps big companies are taking. Adapt them to your needs. Focus on safety, security, transparency, fairness, accountability, and governance. This approach eases adaptation to upcoming rules. Don't know where to start? Watch out for our AI Audit checklist! It will spot your business's AI regulation gaps.

• Roundhill Investments launches first ever generative AI ETF, signaling growing prominence in enterprise software.

   

  • TL;DR - AI investment isn't just about using it in your business. As a small business owner, we value passive income. It earns money without needing our constant attention. If you find the stock market daunting, we get it. It's time-consuming to invest and keep up with updates. AI ETFs offer a good solution. They let you join a growing, world-changing industry.

AI Tip of the day:

Attracting new audiences can be a challenge for businesses. Guessing customer needs often feels like a shot in the dark. But AI can change this. It powers personalized marketing, improving conversion rates. It analyzes and targets your audience with the content they crave. Tools like Salesforce Einstein and Adobe Target make this possible.

These AI tools gather and analyze customer data. They provide tailored content and messages for each customer. They recommend products based on past customer experiences. But there's more - they also automate marketing tasks, freeing up your time. AI can handle emails, promotions, and social media marketing accurately and quickly.

AI-powered personalized marketing can boost customer engagement, loyalty, and sales, even for small businesses!